Zooper Dooper Imaginary Flavour

Zooper Dooper is a range of sugary flavoured icy poles and an Aussie icon. They’re all about making summer funner, with the mission to swap boring for fun. To promote this mission in summer 2017 we decided to bore people. Because when you’re bored, you daydream and create your own fun. It's scientifically proven! We removed all the flavour from Zooper Doopers to create Imaginary Flavour. It’s just frozen water, but combined with the human mind, it can taste like anything. The new flavour campaign was promoted on radio, outdoor and on social.

We invited Aussies to taste Imaginary Flavour and invent their own flavours.
The best won imaginary prizes like an imaginary sportscar, and cash,
receiving over 13,000 entries.

Overall the campaign contributed to total sales of over 10 million Zooper Dooper 24 packs over the summer.

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