The refugee crisis has seen millions of people (many of them children) forced to leave their homes and travel long and often dangerous journeys. In circumstances such as theirs, when an emergency situation strikes, there’s usually only time to grab the essentials and leave. This means that beloved Teddy bears, soccer balls and toy cars get left behind or lost along the journey that follows.
During Christmas time, we created an experience that contrasts between the reality of these situations showing actual toys that have been lost along the way. We then empowered the audience to help, by donating directly to help those children in refugee camps, focused on those crisis regions. Swinging from a sobering reality to an optimistic positive outlook of the future
The toys were sourced from crisis regions with the help of World Vision field teams and presented on plinths in their found states. Damaged, dirty and tattered, but undoubtedly missed by a child somewhere. Each display had a story of the crisis region, and the circumstances people had been subjected to.
Accompanying the lost toys we built an art installation made of donated toys that encouraged people to share their experience at the store.
During Christmas time, we created an experience that contrasts between the reality of these situations showing actual toys that have been lost along the way. We then empowered the audience to help, by donating directly to help those children in refugee camps, focused on those crisis regions. Swinging from a sobering reality to an optimistic positive outlook of the future
The toys were sourced from crisis regions with the help of World Vision field teams and presented on plinths in their found states. Damaged, dirty and tattered, but undoubtedly missed by a child somewhere. Each display had a story of the crisis region, and the circumstances people had been subjected to.
Accompanying the lost toys we built an art installation made of donated toys that encouraged people to share their experience at the store.
