This campaign aimed to build awareness for World Vision's ‘Big Impact Appeal’.
A joint effort with the World Food Program that see’s donations empower the two organisations to deliver emergency food supplies to vulnerable children in extreme need.
We engaged South African artist Lorraine Loots to create one-of-a-kind miniature artworks painted onto actual grains of food. These tiny works show just how big of an impact these food supplies can have on the lives of those living in poverty.
Using her large network of followers the images and stories were shared to create awareness and drive traffic to the donation page where people could read about the stories of those depicted in the art.
The artworks were later auctioned off to further raise funds for those in need.
A joint effort with the World Food Program that see’s donations empower the two organisations to deliver emergency food supplies to vulnerable children in extreme need.
We engaged South African artist Lorraine Loots to create one-of-a-kind miniature artworks painted onto actual grains of food. These tiny works show just how big of an impact these food supplies can have on the lives of those living in poverty.
Using her large network of followers the images and stories were shared to create awareness and drive traffic to the donation page where people could read about the stories of those depicted in the art.
The artworks were later auctioned off to further raise funds for those in need.
Source images from the field used as inspiration for the artwork.
👀 Wonder Woman aka @Gal_Gadot even liked our campaign creative! 🙋🏻