Across the charity industry in recent years, child sponsorship has been on the decline.
Our task was to reposition World Vision Child sponsorship to a new, younger audience.
Our task was to reposition World Vision Child sponsorship to a new, younger audience.
Rather than the harsh, shocking and depressing images of poor children that has plagued charity ads over the last few decades we focused on the sheer optimism of kids in these impoverished communities.
We contrasted their harsh reality with colourful classic style animations that echoed their optimism, urging people not to just sponsor a child, but their vision of a better future.
We contrasted their harsh reality with colourful classic style animations that echoed their optimism, urging people not to just sponsor a child, but their vision of a better future.
