Facing an overcrowding market, with new competitors entering the space, The Hairy Pill needed to further establish their brand and differentiate as the product leader in the category, through new creative direction and paid media strategy.
The idea was to hero The Hairy Pill with a simple, encouraging battle-cry for clients, and a convincing call to action for new customers to give it a go. So everyone can get their hair back and get on with life confidently. Grow On with The Hairy Pill.
We brought the campaign to life through four characters whose unique, personality infused hairstyles sprang into action in comedic tongue-in-cheek films. The campaign included over 182+ assets including TVC, BVOD, Online videos, stills photography and social assets.
CREDITS
Agency - iD Collective
Creative Director - Andrew Grinter
Agency - iD Collective
Creative Director - Andrew Grinter
Director - Julian Lucas
Art Dept - Bianca Milani
Production - OneHouse Productions
Photography - Ryan Creevey
Art Dept - Bianca Milani
Production - OneHouse Productions
Photography - Ryan Creevey