Reebok wanted to promote the versatility of the NanoX cross-trainer range. The NanoX3 is the perfect workout shoe that crosses many disciplines and lifestyle uses. With a wide range of colours and styles it really is for everyone and every workout.
The task was to showcase a cross section of people from different walks of life for this very versatile cross trainer. This campaign was brought to life across 4 dynamic films fit for social, online video and in Athlete's Foot stores.
The task was to showcase a cross section of people from different walks of life for this very versatile cross trainer. This campaign was brought to life across 4 dynamic films fit for social, online video and in Athlete's Foot stores.
Agency: iD Collective
Creative Director: Andrew Grinter
Creative Director: Andrew Grinter
Production: AW Studio
Director: Matt Willson
Cinematography / DP: Aaron Bull, Aydin Bozkurt
Editor: Aaron Bull, Aydin Bozkurt
Title animation: Andrew Grinter
Photography: Andrew Grinter
Talent 1: Naomi
Talent 2: Dan
Talent 3: Mikee
Talent 4: Alex