Make the logo bigger? Make the logo an entire retail platform.
Using the red dashes that have lived under the Officeworks logo for decades we built a fun retail focused world for the brand to tell its low price and great value stories within.
The campaign platform launched with national TVC, Social, OOH and Radio.
Using the red dashes that have lived under the Officeworks logo for decades we built a fun retail focused world for the brand to tell its low price and great value stories within.
The campaign platform launched with national TVC, Social, OOH and Radio.
Agency: ClemengerBBDO
Production: The Producers
Director: Mitch Kennedy