Move over metropolis. Take the scenic route as these business owners share their regional success stories. With regional footprints reducing and local post offices consolidating around the country, Australia Post needed to promote their support and services to regional business customers.
Selling Way Out was set across 3 regional towns, up the east coast of Australia, focused on 3 thriving small to medium businesses and their leaders. The films explore the new lifestyles and locations outside of the typical metropolitan cities highlighting the opportunities for e-commerce to thrive, with the help from Australia Post. The content series campaign included online video, short-form social and digital broadcast cutdowns.
Agency: Hogarth Australia
Creative Lead: Andrew Grinter
Director: Marie Panguad
Cinematography: Jesse Gohier Fleet & Bonita Carzino
Producer: Madeline Saporito
Sound: Tim Lloyd, Kwamena Brace & Fisch Rasy
Photography: Ben McNamara & Andy Myers
Film 1: PHYLLi Designs ft. Laura Hall
Film 2: Rationale skincare ft. Shamini Rajarethnam
Film 3: Oak Meadow ft. Madeleine Lee & Family