Aperol is well known across Europe but its presence and awareness in Australia was relatively low. We introduced Australians to Aperol Spritz at a major sporting event, the Australian Tennis Open, by developing a fresh contemporary style and story that positioned it as the drink of the summer.
We created a series of animated films displayed on massive 8ft tall, 360º digital screens that surround the major Melbourne Park tennis courts. The story’s focus was an Aperol orange that travelled through an Italian summer, interacting with on-screen and real-life obstacles, like commentary boxes, doorways, and broadcast camera operators.
The animations invited spectators to Club Aperol bars around the event where they got to experience Aperol’s distinctive orange bittersweet taste. Supporting media included digital outdoor, digital display, sponsored social media, and Snapchat Geofilters.
We created a series of animated films displayed on massive 8ft tall, 360º digital screens that surround the major Melbourne Park tennis courts. The story’s focus was an Aperol orange that travelled through an Italian summer, interacting with on-screen and real-life obstacles, like commentary boxes, doorways, and broadcast camera operators.
The animations invited spectators to Club Aperol bars around the event where they got to experience Aperol’s distinctive orange bittersweet taste. Supporting media included digital outdoor, digital display, sponsored social media, and Snapchat Geofilters.
